TIOGA ARTS & AG TRAIL
March 2017 | October 2018
The Tioga Arts & Agriculture Trail is a countywide, self-guided tour through the region's finest art studios, galleries, and farmland.
Objective: Create a platform for local artists and farmers to show and their product/works to the public. Build the branding and social media for this new event from the ground up.
Solution: Researching the local arts & agriculture industries led to a campaign rooted in artistic expression and local values. In partnership with the local tourism office we launched a print, digital, and social campaign to drive traffic to different locations across the region.